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Do you want to run ads but don’t know where to start? Maybe you’re already running ads but can’t seem to get a positive return on investment.

In today’s episode, we’re chatting with Cheyenne Skye from Cheyenne & Co. Media – a boutique paid ads agency that helps brands scale through innovative advertising campaigns. Cheyenne shares exclusive insights on WHEN is the best time to start thinking about ads and how you can implement a budget-friendly approach to Facebook and IG ads. We’ll also dive into the differences between Facebook & IG ads and talk just a little bit about positive money mindsets for entrepreneurs. 

Whether you’re just starting out and exploring the idea of ads, or if you’ve run some ads and not seen the return you were expecting — you’ll want to listen in to this episode!

Episode Outline:

• Getting to Know Cheyenne Skye  04:11
• Cheyenne’s Entrepreneurial Journey   05:08
• When to Start Running Ads in Your Business 09:20
• Important Things to Consider Before Running Ads 12:17
• The Customer Journey From Browsing to Knowing About You 14:18 
• How to Run Paid Ads on a Tight Budget 15:27 
• The Benefits of Understanding Your Ideal Client’s Buying Journey 20:55
• Facebook vs Instagram Ads: Which Ones Perform Better? 22:40 
• Why You Should Spend More Time A/B Testing your Ads 26:10 
• Tips on How to Increase Visibility Through Ads 28:58
• Entrepreneurs Must Get Comfortable with Being Uncomfortable 31:06
• How and Why to Reinvest Back in Your Business 32:58
• Cheyenne’s Go-to Personal Development Resources 38:35
• Money Mindset For Entrepreneurs 40:49
• Parting thoughts 43:15 

Links from the episode:

Jen Sincero’s book – You Are a Badass At Making Money

Chris Harder’s Podcast

Denise Duffield Thomas Money Mindset books

Connect with Cheyenne:

Visit her website

Connect with her on Facebook

Introduction

Hello, and welcome to today’s episode of the She Calls Her Shots Podcast. I am honored to have Cheyenne Skye as a guest host today. Cheyenne and I are going to have a conversation around how to approach ads in your business. And even if you’re new to business, even if you’re not considering implementing ads right now, I still think there are going to be some nuggets and things that you’ll gain from our conversation. Cheyenne breaks down when it might be a good time to start thinking about ads. But she also talks about when you do decide that you want to implement them how to do it mindfully and in a way where you’re still mindful of your budget and not just spending a ton of money on a whim. So I really loved our conversation.

Cheyenne is the founder of Cheyenne and Co Media, a boutique paid ads agency where she helps brands scale through innovative advertising campaigns. Her mission is to combine both her love of numbers and also pleasing aesthetics into strategically driven campaigns that are simple, but that are also effective. When she’s not geeking out over marketing and helping businesses make sense of the marketing world, you can also find her relaxing on the beach in an exotic location with her boyfriend and her two mini Australian shepherds. And a fun fact around that actually is that a year long backpacking trip through Europe, and Asia is actually what inspired Cheyenne to start her own business. And we also talk about that journey a little bit on the podcast today as well. I’m so excited to dive into this episode of Cheyenne. 

And before we do I did want to give a quick shout out to Kate, for leaving me a review for the podcast. Kate said it’s a great variety of topics for photographers, Krista is sharing so much great info here to grow your photography business, and I love the mix of topics and guests. There’s always something new to learn. So thank you so much, Kate. Again, I hope you all know how much I love getting these reviews. They really truly honestly light me up and I love getting to shout you out on the podcast. So if you’re a brand new listener, I’d love for you to leave a review, if you enjoy the episode today. If you’re a longtime listener, and you haven’t left a review, I would absolutely be honored if you took two minutes to do that today at the end of the episode. But without further ado, let’s go ahead and dive into the conversation with Cheyenne. 

Krista Marie:

Hello, Cheyenne. Welcome to the podcast.

Cheyenne Skye:

Krista. Thank you so much for having me. I’m super excited to be here.

Krista Marie:

Yes, of course, I’m so excited to be chatting with you. And the topic we’re going to talk about today I’m also really excited about because it’s something that I’ve dabbled in. But even as a business owner for so long, I still feel like there’s many aspects of it that I don’t quite understand. And I know for my listeners too that ads can sometimes feel really overwhelming and daunting and this thing that we should be doing but we don’t know anything about. So I’m excited to debunk that a little bit and clarify just the best way that we can utilize it and think about it in our business. So, thank you so much for joining today.

Cheyenne Skye:

Yeah, of course. I love this topic. And I know that they can be a little challenging, but we aim to make it make more sense.

Getting to Know Cheyenne Skye

Krista Marie:

Awesome. Well, first and foremost, I’d love for you to just take a moment to introduce yourself. Tell us a little bit about you, where you’re located, what you do, formally officially and all that.

Cheyenne Skye:

Yeah, absolutely. I’m Cheyenne Skye. I own Cheyenne and Co Media. It’s an advertising agency. I am located in Texas, so I’m sitting outside enjoying the weather before it’s too hot, further into the day. So I’m Texas born and raised, I’ve traveled quite a bit, moved around, but I somehow always end up back in Texas. And then I’m a dog mom, fun note. I am a huge dog lover. So whenever I’m not working most of my time is hanging out with them, doing things with them.

Krista Marie: That’s so great. My dogs are like my life. I mean, I always say that and I know maybe I should have my priorities a little bit differently. But they’re literally like my children. So I totally get that.

Cheyenne Skye:

Right. Yeah, they’re amazing. I will do anything for those dogs. 

Cheyenne’s Entrepreneurial Journey

Krista Marie:

I love that. So let’s dive into your backstory, take us back to the beginning of when you first got started in your business, how and why you even wanted to get started in doing ads and being an ads manager. So I’d love for you to just go back to the beginning and tell us a little bit about that growth and that story.

Cheyenne Skye

It’s a pretty fun story, actually. So my background and my schooling is actually in the medical field. I did radiology for about four years and I realized it was not for me sitting in a dark room, not getting to talk to people a lot was not exactly where I was meant to go. And so after I decided to leave, I went and backpacked for a year through Europe and Asia. And that was the first time that I actually ever realized, I guess, that online work was a thing. Like, you could build a really sustainable business just working from your laptop. And that was because I was traveling, I was seeing people that were just doing any kind of work from their laptop. And I had met a couple that had an advertising agency. So that really kind of started to spark my interest. But anyway, I traveled for about a year, and then I returned back to the States. And I’d spent a lot of money traveling, so I needed to quickly go back to work. I ended up going back to sales for realtor.com. I worked for them for a while. And through that process of being in the sales and business development side of things, I started to do a lot of sales psychology, studying things like that. And we also worked very close hand in hand with the marketing department, because we’re trying to figure out how we market to get people to want to purchase this product, it’s a pretty spendy product. And I think just from the psychology standpoint of marketing, it really got me interested in that side of things. And then funnily enough, I was served a Facebook ad that was showing people how to run Facebook ads and start a business that way. And it just seemed like it was the right time. It surfaced to me, I had some money put aside, I was really, really starting to rethink my life. I love to travel, and so I was really trying to figure out a way that I could sustain traveling while also supporting businesses. And I really knew that I was loving the marketing side of things. And the Facebook algorithm just knew that I was looking for it. And so a Facebook ad got me started. I’ve been doing it for about two and a half close to three years now. Yeah, that’s the story.

Krista Marie:

I love that. Well, especially because clearly it was something you were already doing. You were already living it, it already felt like one of those things that, how can I take what I’m doing right now in my job and practice in my own business. Because I imagine it is. It’s so interesting because I know for a lot of us, for me especially, the things that I was doing full time was very different from what I ended up doing in my business. Obviously, I still learned and I applied a lot of the skills that I learned into my business. But I would imagine that even though you were still doing sales and working with marketing, it’s a different type of beast, when you’re doing it for a large company, than when you’re doing it for yourself or for small business owners or for individual clients. And it’s similar to my story where you’re taking a lot of skills and things you learned, but it’s not necessarily just a one to one direct thing where you’re just gonna move this over into your business. I’m sure there was still quite a big learning curve and growth that had to happen.

Cheyenne Skye

Yeah, yeah, absolutely. And I’ll say even now, working with small to medium sized businesses, even just business to business, the marketing approach, the ads approach, it’s all different. So, it definitely took pieces, but it was a big learning curve throughout that.

When to Start Running Ads in Your Business

Krista Marie:

I can imagine. You are always constantly growing, no matter how much we think we know, there’s always more. Okay. I think one of the things that I have heard from my clients or from other business owners that I’ve spoken to, is this overwhelming feeling where they feel like they should be doing ads from the start or not really being sure on when they should start doing ads. Like should I do this as soon as I launch my business to try and get more people to my website? Should I do this once I have a product or an offer? Should I wait until I have a really big email list or untill I have a legit business and so now I’m running ads. I love to know some of what you hear from your clients and from people who come to work with you on where they’re at in their stage of business.

Cheyenne Skye:

I think the big thing with ads, and I have talked with some people who are in coaching programs, and they do suggest running ads first. But I will say, ads are used to amplify whatever is already happening in your business. And so there are things that you can do. There’s some traffic campaigns, things like that, where you can start to grow your audience for cheap. But as far as making sales and things like that, ads are really a traffic generator. So whatever is already happening in your funnel or in your business, if it’s working, you know, there’s a lot of numbers that we look at to know what is the conversion rate and things like this to make sure that will make sense for your business at the point that you’re in. But that’s one thing that I like to really get people to understand is ads only amplify. They’re not going to fix something that’s already broken. So definitely use to amplify whatever is already happening. So if you’re seeing a lot of success in your business, and you are generating a good amount of revenue, then it’s absolutely worth diving into it. But I personally don’t think that hopping into ads, expecting instant conversions. I know you work with a lot of photographers, so you know, people trying to get booked calls or things like that. I wouldn’t suggest automatically hopping into something like that. There are things that you can do that build your audience and help get more eyes on your organic content and stuff that you’re putting out. Organic is just what you’re posting on your Facebook, Instagram, email list, things like that, that are cheap. But it does get spendy whenever you start trying to get a call booked or I’m trying to do this. And I don’t usually suggest diving into that until you are making revenue in your business. I typically say, probably $5000 a month minimum, before you really dive into those conversion type of campaigns. Does that answer that question?

Important Things to Consider Before Running Ads 

Krista Marie:

No, it did it. That’s really helpful. Because I think it helps me and it helps my listeners as well to understand that baseline of where they should be. Because I do think that as a business owner, we’re always looking for more clients, we’re always trying to figure out how we can get more people? How can we get more eyes on us? How can we increase our visibility? And ads are one of those things that we see all the time. And so we’re always inundated with this thought of maybe I should be doing ads. But to your point, I think it is so important to have a system that’s already working and it’s already bringing in clients because exactly like you said, it’s probably not going to fix anything. If you’re not booking clients, ads are probably not going to be the thing that is going to help increase that. Or if it is, you might have to spend a big budget. And you also have to understand who this ideal client is? What exactly are they? You have to know them extremely well. And I feel like the best way to know that is to have a system that’s working to know I’m attracting the right clients, they’re coming in. But I want to increase the volume, get more and just increase that visibility. But I think that it can feel like a small distinction. But I feel like it’s a very important one.

Cheyenne Skye

Yeah, absolutely. And another thing too is that using ads as a traffic driver, you also still need to have the right things in place. You need to have a back end or a way to nurture people that are coming into your audience. So having an email sequence can be super, super simple. But just having an email marketing campaign on the back end or just a way to stay in front of those people that are coming in through ads. That’s another thing that before I take somebody on, I do want to make sure that it’s not going to break the bank, it’s going to be profitable for you and that the right things are in place to do so. Yeah, absolutely.

The Customer Journey From Browsing to Knowing About You

Krista Marie:

I think that’s really important too. I forget what it was. It was somewhere in the last one and a half to two years I kind of learned it and never really thought about that quite as much. Like the exact client journey of when someone books you and how they experienced the process. But then it’s the pre-booking client journey of like where exactly are you taking them, click by click. Where are they going on every single thing? I had never really thought about it in that granular level but it is so true because it’s like okay, this ad takes them to my homepage. Okay, well, what’s going to be on that first half of the homepage that is then going to direct them to take action? And it’s click by click, making sure that it’s as little clicks as possible and it’s clear and defined and just that flow. I had never really thought about that. I just thought. Oh, the content and the website, let’s get more exposure. Obviously they want to work with me, but that’s not how it works. 

Cheyenne Skye:

It used to work like that back in the day, but this space is becoming more competitive. So you got to understand your client journey. At this point, you gotta understand how to position yourself as the right person for this client.

How to Run Paid Ads on a Tight Budget  

Krista Marie:

Yeah, that’s so true. And then so when clients are coming to you, and let’s say they’re in a good spot, they’re making money, however much it is. Maybe a couple $1,000 a month, and they’re like, Okay, I’m ready to amplify my voice to start doing ads. But they still want to do it on a tighter budget. I’d love to hear how you can help your clients do that, or best practices, or you know, if you’re even thinking about doing ads, how do you even start to think about what a realistic budget would be? Of course, it’ll be different depending on your goals, but if someone wants to increase their visibility but also wants to keep to a budget, I’d love to hear any thoughts or tips that you give to them for that. 

Cheyenne Skye:

Absolutely. So, something that I do is I don’t typically offer an Ad Management package, but I do VIP days. And one thing that I tend to do often as a VIP day, is what I call the $10 a day ad strategy, which is roughly about 300 bucks a month. So not too spendy. Ads can get spendy as we start to have different objectives or goals that we’re aiming for. But the $10 a day is really used to increase your visibility, so you’re getting in front of new eyes. And then you also have a setup where you’re continuing to nurture anybody that is in your warm audience. So anybody that’s following your Facebook page, anybody that’s visiting your website, anybody that is on your email list, anybody that’s following your Instagram page. There’s ways to direct people to listen to podcasts and we can collect those people as a warm audience as well that we can remarket to, and just stay in front of. And so what this looks like is we typically do a video view campaign and an engagement campaign. So we’re just putting out a video, talking to your ideal client. And those are super cheap, you can get a through play, is what we call it. So somebody watches at least 15 seconds of the video. You can get that for one penny. So super cheap. And typically you’re putting these in front of cold audiences. So anybody that you can imagine about your ideal client, like their interests, what pages do they follow? What stores do they shop at, things like that. And you can put these ads in front of these cold audiences. So your business, your brand, your services are getting in front of these people. And then we pull them into just a reach campaign, and those are super cheap as well. And that is basically pulling in any organic content that you’re currently posting, you know, you’re creating all of this content that you’re posting on your pages. But typically, that only reaches about 5% of your organic audience. So whenever you do this $10 a day strategy, you are pulling in just posts that you’re already creating into a reach campaign. And you’re retargeting your warm audience. So again, you know, Facebook page engages, Instagram page engages, people that are watching that video. And it’s a way to amplify that content that you’re already posting and to continue nurturing those warm audiences. So it’s just a different way of staying consistent in front of these people that are showing some sort of interest in your business or your services. So that’s something that I love to do whenever people do have a lower budget. 

Now with that, it is cheaper, so you’re not seeing those conversion metrics like people booking a call. You can’t track that from the ads. But it’s just a really good way to nurture your audience to get your brand out there in front of people that may be interested in what you’re doing, and just staying in front of them that way. So I find that that is super successful. And also, you can pull a piece of content into an ad. And of course, that’s going to get some type of engagement, things like that. But it also starts to amplify content that you’re posting on your page that isn’t even pulled into an ad. We’ve seen massive like reels being watched and the percentage as well as the number of viewers just steadily increase week over week as you start to implement this other $10 a day strategy on the side. So it all works together to really amplify your brand and continue to get you in front of more people and stay in front of those people that are already showing some interest.

Krista Marie:

That definitely makes sense. This sounds like it’s the true visibility. But again you’re not going to necessarily get the increase and the uptick of clients or money each month. But it is going to help more people find you, which is something like the very top of the funnel of just increasing your audience size, so that you can eventually nurture and narrow them down to your offers.

Cheyenne Skye

Exactly, exactly. And the idea of that, too, is that you’re promoting your services on your page as well. So the more people that are coming in top of funnel, and then you’re nurturing that warm audience in those pieces of content that you’re pulling in. They have an understanding of what services you offer. So we do find that it does tend to increase that end goal, as well. But there’s no metrics that you can really look at in the ads themselves.

The Benefits of Understanding Your Ideal Client’s Buying Journey 

Krista Marie:

And that’s where I feel like it’s really important, again, to kind of have that content strategy ahead of time. Because again, going back to what we were saying earlier, it’s great if people are coming to your page, but then where are they going after that? Or what are they seeing? And how are you sharing your offers? So I feel like that should be your ads strategy and your content sharing strategy, and really being mindful of that to really work hand in hand. Because otherwise, it is almost like a missed opportunity if they come to your page, and then if they are eager and motivated, they don’t even know what is that next step? What does working with you look like? How can I do this?

Cheyenne Skye: Definitely understanding your clients journey. Because I have worked with photographers before. And I’ll tell you even my photographer, the journey does look a little bit different depending on are you a wedding photographer, you know, you only have such a window of time to capture those people. And so yeah just really understanding that client journey is going to help a lot in supporting that $10 a day thing as well. Another thing that you can do, of course, is email list building. Those are cheaper than getting booked calls or things like that from ads. And that’s another way again, though, where you do need to have that back end set up. So I think before ever touching ads, you need to have a journey and understand that journey that these ads or your funnel are going to take people on. But yeah, list building helps a lot. You can definitely promote your services through your email list as well. So those are some of the cheaper ways to do it.

Facebook vs Instagram Ads: Which Ones Perform Better?

Krista Marie:

That definitely makes sense. And this might be a silly question. But what’s the difference between Facebook ads and Instagram ads, of course, they’re going to be shown on different platforms. But I feel like 10 years ago, some people grew their business like crazy over Facebook. And now I feel like almost everyone that I speak to, it’s like, what platform are your clients on? Everyone says Instagram. It’s like no one really posts on Facebook. Some people don’t even have their Facebook pages anymore. Of course, they’re going to be different for each platform, but are there pros and cons of reach or abilities on one platform to the other? Or they can offer the same benefits, it really just is figuring out where are your clients and where should I spend my time?

Cheyenne Sky:

Yeah, absolutely. So, this is always something that I hear, what is the difference between Facebook and Instagram and the way that you’re running the ads too? And it used to be that Facebook did not own Instagram. So they were two separate entities that you’re running ads on? Well, now, technically, you’re creating your ads, all of them through the Facebook business manager and the Facebook ad account. And Instagram is just a placement within that. So if you think about like feed, stories, Instagram, those are just placements of where are we putting our ad. So you do create your Instagram ads through your Facebook ad accounts. They’re not two separate things there. But as far as deciding, should I run this placement on Instagram, there’s not much of a difference between reach and stuff like you were asking there. It is about finding out and looking at once you are running ads, you can go in and you can actually look at the data for how each placement is performing. And then you can start to see are people engaging more on Facebook? And if they are on Facebook, are they looking at stories, are they looking at marketplaces? You can run ads on marketplace. But you know, just these different places that you’re putting the ad. Where is it performing on Instagram feed, Instagram stories. So my suggestion, whenever you first start, is always just to do automatic placements, whenever you create an ad. And then after it’s been running for a bit, you can go and see what’s performing better, and it varies business to business. I’ll be completely honest, sometimes, you know, a business performs better on Instagram than they do on the Facebook placement. And then we just start to, you know, remove those placements that aren’t working. But yeah, as far as reach and stuff, there’s not really any difference. A lot of it has to do with where does your ideal audience hang out? Are they typically going to be on Facebook and Facebook groups, do they spend the majority of their time on Facebook, or are they more so Instagram. And I find a lot of E-commerce businesses, photographers, I feel like Instagram’s a little more creative than Facebook. So it’s really just finding out where your audience hangs out. And then just looking at the numbers inside of ads manager to find which one’s performing better. 

Why You Should Spend More Time A/B Testing your Ads 26:10 

Krista Marie:

That definitely makes sense. So if you’re running ads to Instagram and Facebook, and then you can kind of gauge to see. Because even though I’m not super active on Facebook, I still think as a business owner, it’s really interesting to kind of see where are things performing. Instead of just making those judgment calls like, Oh, I know that it’s not going to do well. So the idea is to just get curious and see what works first, and then we can kind of dive deeper into that.

Cheyenne Skye

Yep, definitely. That’s the biggest thing with ads. I often find creatives, the graphics that we use in ads, I will be like, this is the best graphic ever. The audience is gonna love it. And then it flops. And then the graphic that I didn’t think was going to do well at all, it doesn’t look very produced, things like that tends to do the best. So it’s just really getting curious and saying, like, always be testing. As ad managers, we are always saying is, always be testing. Because we can feel a certain way about our content, or we can have our opinion, but it’s not about us. It’s about the prospect or client, that end user, and what do they like? And so it really is just about stepping back, saying, “Hey, I’m going to find out what my prospects resonate with? What messaging they like, what platform they prefer to use, where they’re hanging out most, and just really being curious and just continuously testing things. 

Krista Marie:

Yeah, that definitely makes sense. And I think that, as creatives, we feel that a lot. Even as a photographer, the images that we love that we’re drawn to from our shoots, sometimes the clients don’t even… not that they don’t love them, but they don’t love them nearly as much as we do. So I think that’s such an important thing to remember. And we could spend so long trying to craft that perfect thing, the perfect graphic, the perfect, whatever. But in these instances, and a lot of the time when it comes to marketing, truthfully, just put things out there. Obviously put some thought into it. But that feeling that it needs to be this like, Oh, this is going to be the best graphic. And it’s like we put all this pressure on ourselves, not knowing how it’s going to perform. And it’s much better to just like you said, get curious, try different things, see what works, then at least you know that you’re spending time on the things that are actually going to produce results, as opposed to just the things that you really like the most.

Cheyenne Skye:

Yeah, absolutely. We’re not our clients. That’s what I always say, we are not our clients. 

Tips on How to Increase Visibility Through Ads

Krista Marie:

And as much as we think we know them, you can know them and the things that they enjoy, but you won’t necessarily know the things that catch their attention. So, that’s so important. Are there any tips that you’ve learned over your time from doing ads and being an ads manager that you’d be willing to share as far as insights or just things that you’ve learned along the way as you’ve worked with other business owners that have increased their visibility through ads?

Cheyenne Skye

Yeah, a couple things. I think honestly, I’ll touch on what we just said. Just testing everything is definitely something that I’ve learned as far as the ads go. Don’t be afraid to test things. It’s the only way that you’re really going to find those things that work. And then as far as a business owner myself, I think I’ve just realized that communication is the biggest thing between community in general, connecting with people with no agenda in mind, just connecting with people. That’s been something that was huge for me. My first year in business, I’ll be honest, entrepreneurship felt lonely as it can be. I was like, “Is this for me?” It is s lonely and then just stepping out of my comfort zone and I do something on my page every Friday where I just interview another business owner, just for fun just to get their information out there in front of my people and just build a relationship with people. Yeah, we’re all over video now for the most part, but just having that community is huge for sure. I’ll say, the past year and a half after I finally realized that, things have increased in my business tenfold, but also in my life and just feeling like, okay, we have a community here. But then also, just communicating with your clients because communication is key. For me, I know, it’s so easy to think, I do everything on the back end. I’m like a data person, and I build all of this, but it’s like, no, I stay in contact with my clients every single day just because I feel like that’s how you really build that trust with people. And that’s, at the end of the day, the most important thing in business.

Entrepreneurs Must Get Comfortable with Being Uncomfortable

Krista Marie:

That’s so true. And definitely over the years, I think when I first started my business, I was less inclined to try things out, see how things work. I took myself and my business very seriously, which on one hand is good. You want to take your business like it is a serious business. So take your business seriously but the things that you’re doing and implementing the processes, the workflows, the things that you’re trying out, be okay with those not being solid systems. Because I think we can trap ourselves into systems that maybe aren’t working as well as they could, because we’re just so afraid to let go of that control, so it’s okay to always try something else. I think that attitude is so important for being a business owner and all of the systems, especially new things that you’re trying to implement, be okay with it, maybe not working in the beginning, and maybe being a flop. But you’ll learn so much along the way, if you can just release that pressure from yourself and let yourself be comfortable with, I’m just gonna try this out and see how it goes.

Cheyenne Skye:

Right. And the more work that you do too, you start to realize, Oh, it did work for this couple months or so. But as we start to grow, or as things shift in the world, you start to realize, okay, like, I need to be able to step back and just just go with the flow, honestly. Businesses a lot about going with the flow.

Krista Marie

It is, which is hard. I think that’s another thing we develop as business owners, being okay with being uncomfortable a lot of the time. And it’s like understanding that things evolve and change and flow and things that worked, like you said, things that worked for you for a while may not work for you in the future. And then it’s just adapting and trying new things out. So that’s so important. 

How and Why to Reinvest Back in Your Business 32:58

Krista Marie:

Is there anything that you feel like you’ve learned in your business, ads aside, speaking from a business owner perspective, that you felt like was a really big game changer for you. So for me, for example, I have a million but the one thing that… I can’t remember when this was, it was a couple months ago, and I was listening to a podcast or an audiobook, I don’t remember. But the message was that as we evolve as people, we’re constantly going through the same situations, but from a new perspective. So for example, in your business, you might constantly have money blocks, or like pricing fears, or all of these like things that you’re dealing with. But when you’re first starting off in business you see it from a certain perspective. And then as you evolve through the years, as you get more experience, you’re still going to come up against those fears and those roadblocks and those mindset blocks, but now you’re looking at it from almost like a wiser perspective. But it’s this idea that we should not beat ourselves up because we feel like we’re going through the same struggles all the time, because it’s like this upward staircase, where you’re always just going to be going through the exact same things, but just trusting that, again, you’re wiser and more experienced, and you’ll be able to handle it differently. So that for me, for example, was a big eye opening thing because it allowed me to just accept the fact that we’re always going to be facing struggles and we’re always going to be going through things and so I shouldn’t beat myself up when I feel like I’m constantly going through the same things. So is there anything that you’ve like heard or listened to that was one of those moments where you’re like, oh my gosh, I never really thought of it like that.

Cheyenne Skye:

I love that. That makes me think of the big leap like our upper limits. It’s just always gonna happen, no matter where you’re at in business. You could be a $10 million business you’re still going to come up against those money mindset issues, and am I worthy issues and just all sorts of things. So I love that you mentioned that. It really is just understanding that everybody continues to go through it. But I think for me, probably the Biggest thing in business that has supported me, this again has to do with community. But I finally got to the point where I started investing in myself and in my business and, and I invested in a membership. It was scary to think about doing it, you know, it’s always one of those limiting beliefs again, hitting those upper limits. But I invest in an ad membership with a coach that’s been in the space for a long time and other ad managers. And that has helped me immensely because, again, just not doing it alone. Entrepreneurship is a lot of just doing things and figuring things out. Especially in the advertising space, it is constantly changing, especially now. I feel like every day, there is a new update that Facebook is putting out as far as ads go or, you know, things like privacy issues, all of that. So just getting to the point that I am excited to invest in my business to help support what I’m doing so that I can learn what other people are doing. So we all just come together as this community of here’s what I’m finding working, here’s what I’m finding working, we can test it out, we’ve got a coach that does training. So I think that’s probably been one of the biggest things in my business. And I’ll tell you, as much as I would love to say ads are always successful, you can have the best thing going on and sometimes they’re just not successful for some businesses, unfortunately. And whenever you come up to that, there’s a lot of mindset things that go on there. And so having that community to lean on and talk through the mindset things that you’re coming up against, things like that. I have found that just investing in myself and having that support on that side has been a massive game changer for both my business and the knowledge that I have, but also just the community there as well. And really learning from people that are more experienced than me.

Krista Marie:

Yeah, definitely. I think that’s one amazing thing about over the last few years, there are so many ways now to be connected in that way. I feel like when I was first starting my business, courses were just starting to become a thing. And so I would invest in all these courses. But sometimes they had Facebook groups, but I mean, you didn’t really connect with people. It was just like, Oh, if I have extra questions, I can ask them here. But I feel like now, memberships and masterminds and these ways of actually connecting and engaging and getting to know other people and also learning from someone at the same time is just such a great opportunity for all business owners to have. So I love that you said that.

Cheyenne Skye:

Yeah, the course space is becoming a lot better now in supporting… I think people are realizing that people need that actual support. They’re not just a course that you just go and watch by yourself and post a question here and there because I’ve invested in a couple of those.

Cheyenne’s Go-to Personal Development Resources 

Krista Marie:

Yeah, before, I felt it was just like, I’m going to create the best course with the best content and put it out there. And now it’s much more focused around making it a really good course. But the support that you’re gonna get outside of the course is really the differentiator of what makes this worth investing in? Awesome. 

Well, so my last question, I just love to always ask this. And I know you already mentioned a book. So maybe that’s what you’re going to talk about. But has there been a book or resource or something that you’ve read or listened to or consumed that you feel like has really just helped, you know, whether it’s with mindset things, or just helped  you to continue to show up for yourself and in your business? Has there been anything that you love that you would like love to share with other people?

Cheyenne Skye:

Yeah, absolutely. I actually didn’t think of the big leap. But you know, that’s a great book as well. So that’s a really good one to dive into, as far as not limiting yourself and understanding where those limits are coming from. But I’d say one of my favorite books is by Jen Cencero, You’re a badass at making money. Oh, man, it’s so good. All of her books are so good. But that one specifically. I’ll say that my history, I come from a family that had some money mindset issues. And so, that book was huge. And it’s talking about whatever we believe for ourselves is what we experience and that’s one of the biggest things that I’ve taken away from that book is, whatever you’re thinking is probably going to come true. So if you are thinking like, Hey, I am worthy. I’m providing a good thing, it’s gonna follow and I love that book just because it really does help with those not only money mindset, but just your mindset in general of what you can achieve. And, you know, stepping away from thinking that your past has any influence on your future. And then also like a podcast, I know. As a business owner, I tend to listen to podcasts a lot more than I get around to reading. But the Chris Carter show, that’s a fantastic podcast. I listen to it, he puts out like two to three episodes per week, but it’s all just about how he built a really successful multi million dollar business. He interviews other very successful entrepreneurs. And he puts out a new episode about two to three times a week. Sometimes they’re short, sometimes they’re a little bit longer. So you can just choose, you know, what kind of binging you want to do that day or what time you have. But he’s really good at again, talking through just mindset things with business. 

Money Mindset For Entrepreneurs 40:49

Krista Marie:

I think You’re a Badass at Making Money was the first money mindset book I’d ever really read. And so it felt like a really big eye opener for me. So if you love her, you might also love Denise Duffield Thomas, over the last year, I’ve consumed all of her books multiple times. And she’s all about money mindset and tactical ways of creating more money abundance. I feel like I can’t get enough of those books because it’s such a constant learning to untrain our brain on the way that we’ve thought about money for 20, 30 plus years of our life. You have to completely, everyday make that effort of like, how am I going to think about this differently, because we’re just so used to falling into the same habits. So, that’s like such an important thing, I think for any business owner.

Cheyenne Skye

Absolutely. Denise, is she the, We Should All Be Millionaires?

Krista Marie

No. I think that’s Rachel. I’m blanking on her last name. But Denise lives in Australia, and she has like the best Australian accent. She also has a podcast too, it’s called Chill and Prosper. So yeah, I definitely recommend listening to her. I feel like I talked about her all the time on the podcast, I need to have her as a guest, because I literally would just fawn over her and just be like, share all of your amazing knowledge. Literally. Like, I’m not even asking any questions, just share all the amazing things that you have. But yeah, money mindset is such an important thing. I think that for anyone listening, if you haven’t really read any books, or put any actual effort into practicing money mindset topics, I can guarantee you that it will be one of the biggest things that kind of changes the way you think about growing a business. 

Cheyenne Skye:

Absolutely. I honestly think business is 98% mindset, whether it be money mindset, or just our mindset in general about what we can achieve. And 2% of actual skill. Obviously, this skill is important, but building a successful business mindset is massive, so important. 

Parting Thoughts  

Krista Marie:

Amazing. Well, Cheyenne, thank you so much for this. This is such a great conversation. I love that we were talking about ads, but I feel like we talked about so much more than that. This is so great. And so I’d love for you to share how can we connect with you? Where can we find you, share all of those good things? 

Cheyenne Skye:

Absolutely. So you can find me on Facebook, I’m always on Facebook. So if you want to just send me a message or you know, send me a friend request, I love just connecting with people. But I’m Cheyenne Skye on there. I think you do have to type in Texas, also to find me among the others. But I’ll send you that link, if you would like to put it there. And then also I think that’s probably the best way. You can also find me on my website. It’s Cheyenne and co.com. And yeah, but I think Facebook is probably the best way. I love to chat with people.

Krista Marie:

Perfect. Yeah. And I’ll share those links in the show notes too, so that people can follow up and learn more about you and figure out how they can maybe work together and all of that good stuff. But yeah, thank you so much. It was so wonderful. I loved this whole conversation. So I just appreciate you coming in and being willing to share and talk about all this and it was just a joy to have you here today.

Cheyenne Skye

Absolutely. Thank you so much, Krista. I am so grateful for this.