Your personal branding photos are a part of your brand identity — so it’s really important to pick outfits that will perfectly represent your business and your brand! This can also be a part of the planning process that feels stressful — this is often where I get the most questions, so in this post I’ll help you choose the best branding session outfits for your photoshoot.
Or if you don’t have a defined set of brand colors, what colors do you think your ideal clients would be drawn to the most? For example, if you’re a therapist and your office colors tend to be neutral and more muted, you’ll want to bring along at least a couple of outfits that match that style! On the other hand, if you know that you’re likely going to be in a neutral, light colored office space — you’ll also want at least 1-2 things that will be a “pop” of color to bring some life to your brand. Choosing your branding session outfits is critical to ensuring that your brand photos feel warm and welcoming to your audience.
What types of clothing are you normally wearing when people work with you? For example, if you’re a lawyer or other professional service provider, you’ll likely be wearing fairly formal outfits around your clients. Be sure to bring along 1-2 of your favorite formal pieces to best represent the “work” side of your brand. On the other hand, it can be really nice for your audience to feel the more casual “off-work” side to your brand! And you can make it as casual as you want – it could be a summer/flowy dress or jeans with a blouse or top. Find what outfits feels most comfortable for you!
If you’re buying new clothes for your branding session, be sure to wear them around the house first and really get to know how it makes you feel! This goes for new clothes, new shoes, new makeup, etc. Not only will you feel more comfortable, but you’ll also feel more CONFIDENT!
Some clients love to bring a friend along to their sessions, simply for the sole purpose of prepping their next outfit before they need it. This person can help to steam your outfits, gather any jewelry/accessories, and make sure you have everything you need ready to go so you can maximize your time with your photographer. I always welcome assistants to my sessions, but be sure to ask your photographer if they are okay with having someone tag along to help you!
My clients and I spend a fair bit of time planning out the different locations and we chat through different outfit options that would go great with the setting and color scheme. Your brand photos are going to be the face fo your business, so definitely make sure to plan everything out in advance!
Want extra tips on how to best prepare for your branding session? Check out my blog post here to read more!
June 23, 2022
You deserve to feel (and look) confident & joyful in your photos. From wedding to personal branding sessions - I've got you covered!
I'm Krista! Wedding and Personal Brand Photographer based in Northern California. I’ve been photographing weddings & women business owners since 2010, and I fall more in love with my job everyday. When we work together, I help create a stream-lined, easy and smooth process so you feel FULLY prepped, ready, and EXCITED to take your photos!
You deserve to feel (and look) confident & joyful in your photos. From big milestones like your engagement & wedding to your personal branding session. I've got you covered!
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